You may have heard of the realtor’s trick of baking chocolate chip cookies prior to showing a home that’s for sale. The aroma of the cookies baking in the oven serve as sort of subliminal advertising, stimulating the buyers’ olfactory senses in order to make them feel more at ease.
The problem is that the tactic is so well known that most home buyers are familiar with it. In fact, if they have been looking at a number of different houses already, they’ve probably smelled baking chocolate chip cookies in some or all of them.
Smells that Sell
To make your home stand out from the rest, you don’t want to do the same thing that everybody else is doing. So rather than baking chocolate chip cookies, fill your home with other aromas that will subconsciously attract a buyer’s interest.
Think Comfort Foods
The objective is to make the potential home buyer envision themselves living in your home. One of the best ways to do this is to fill your house with familiar aromas that will make them feel comfortable.
Think about what types of food are most familiar and comfortable for you. These probably include things like chicken noodle soup, macaroni and cheese, meatloaf and mashed potatoes, and many others.
What you want to avoid are smells that people looking at your home are going to notice. For example, many types of ethnic foods that use strong smelling ingredients such as garlic or flavorful curries are something you probably want to stay away from.
Clean and Sanitary
More important than food smells are aromas that make potential buyers think that your house is clean. Before showing your home, give it a deep cleaning using familiar household cleaning products such as Lysol, Pine Sol, and bleach.
These will make your home smell as well as look clean.